Northfield EDA Approves Funding

May 8, 2012
The Economic Development Authority (EDA) of the City of Northfield recently approved a budget of $16,100 to support the promotion and marketing of Riverwalk Market Fair in 2012. Established in 2010, Riverwalk Market Fair provided the opportunity for 60 local artists and 40 farmers and food artisans to sell their products and generate $240,00 in new revenue in the past two years. Last year Riverwalk Market Fair drew an estimated 20,000 visitors from around the region and across the United States.

“EDA support of the Riverwalk Market Fair will help make Northfield a magnet as a regional center for the arts, which is part of the city’s plan for economic development,” said Jack Hoschouer, EDA president. “Riverwalk Market Fair gives visitors from southern Minnesota and the Twin Cities a unique opportunity to get to know what our city has to offer: our talented and friendly people, interesting and charming shops and restaurants. We hope that visitors to the Riverwalk Market Fair will find Northfield a great destination for a future day trip or an overnight visit.  I hope that some visitors may also be impressed with Northfield as a great place to do business.”

The goals of the Riverwalk Market Fair align with the city’s comprehensive plan to promote arts-related tourism, encourage the creation of new businesses and attract more businesses to downtown retail shops and restaurants. The funding provided by the EDA enables Riverwalk Market Fair to increase publicity and advertising to attract more visitors from the region and the Twin Cities.     Riverwalk Market Fair is held every Saturday from 9 a.m. to 2 p.m. from June 2 to October 27 downtown along the Cannon Riverfront. In addition to displaying an array of locally made art, produce and artisan food every Saturday, Riverwalk Market Fair offers live entertainment, family activities and special events. For more information visit